Modus Vivendi – New Hole Line campaign

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Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign
Modus Vivendi - New Hole Line campaign

Innovation meets comfort. This could be a very short description of the new Hole Line by Modus Vivendi. The third line of its extensive Spring-Summer 2016 collection and certainly one of the most sexy and innovative released from the Greek brand this year. The Hole line comprises men’s underwear, tank tops and singlets in highly fashionable and modern styles in two colours, white and grey. Cut outs, press studs and cod pieces are just a few of the design details which make this collection really stand out.
An innovative line such as the Hole Line by Modus Vivendi couldn’t come without a stunning campaign. Visionary photographer Joan Crisol was the perfect choice for the brand to shoot the campaign in Madrid. Dancers and models Davide Zongoli and Elihu Arcopom are photographed into the streets of the busy capital performing their best street dancing moves. 
Underwear and clothing: Modus Vivendi
Photographer: Joan Crisol
Models: Davide Zongoli, Elihu Arcopom
Photo assistant: Javier Malo
Video: Raúl Flory

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